Chicago winters are famously tough, but the warmth of our community is tougher. This year, Berman Subaru was honored to continue our tradition of giving back through our annual coat drive. As part of the Subaru Loves to Help initiative, we partnered with Operation Warm and Cradles to Crayons to ensure that local children stay warm, safe, and confident this season. We are thrilled to announce that our recent distribution event at the Irving Park YMCA was a resounding success, providing 300 brand-new coats to families and children in need.

A Powerful Partnership for Chicago Families

At Berman Subaru, we believe that a coat is more than just a garment, it’s a bridge to the outdoors, a boost in self-esteem, and a shield against the Chicago chill. To make this happen, we teamed up with two incredible organizations:

Operation Warm: Known for their high-quality, brand-new coats designed specifically for children, they provided the essential gear needed to brave the winter.

Cradles to Crayons: A vital force in the Chicago area, they helped us identify and connect with the families who needed these resources most, ensuring our impact was felt directly in our neighborhood.

The energy at the Irving Park YMCA was incredible. Seeing the smiles on the kids' faces as they picked out their brand-new coats is exactly why we do what we do. By distributing 300 coats, we weren't just handing out winter wear; we were supporting the health and well-being of our local youth. Whether it’s waiting for the school bus or playing at the park, these children are now equipped to take on the winter months with warmth and dignity. This coat drive is a core part of the Subaru Love Promise, our vision to show love and respect to all people at every interaction. We are more than just a car dealership; we are a dedicated member of the Chicago community.