On Sunday, June 30th, was the celebration of the 50th annual Pride Parade. The theme of the parade marks 50 years since the Stonewall Riots, considered a turning point in the gay rights movement. Some of our Berman team members got a glimpse of the new Chicago Mayor Lori Lightfoot, who served as the honorary grand marshal.


“This is a great day, a great celebration, and I am so humbled to be a part of it,” Lightfoot said.


Over 1 million people attended the ChicagoPride.com’s Pride Parade this weekend, and so did Berman Auto Group! Berman, another year…

You might think that it’s hard to check your tire tread, but if you ask Honest Abe, he makes it pretty easy. Your tread can be checked easily and safety with a simple penny. When it comes to tire tread, the magic number is 2/32 of an inch. You can check this by inserting a penny into your tire's tread groove with Lincoln's head upside down and facing you. If at any point in time, you can see all of Lincoln's head, it may be time to visit your local Berman Service Center and replace…

Berman Subaru of Chicago believes in making the world a better place and the Subaru Love Promise is our commitment to show love and respect to our customers and to work to make a positive impact in the world. As part of our Subaru Share the Love Event, we partnered with Gigi’s Playhouse to donate for every new Subaru purchase. We are proud to announce that the Berman Subaru team raised $60,949 for Gigi’s! Our team sold over 300 cars to make this donation possible, and with special contributions from Subaru of America.


We are honored to…

First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto expo on the continent. CAS19 marks the 111th edition of the Chicago Auto Show and upholds a tradition of a century of remarkable concept vehicles, vendor demos, and fan interaction.

Berman Auto Group’s team visited the Auto Show to get up close and personal with the latest vehicles! There was no shortage of exciting vehicles on display. Nissan debuted exhilarating Rock Creek Edition of the 2019 Nissan Pathfinder and the redesigned 2020 Nissan…

A riot of color! Crayons Gone Wild Murals owner Ken Markiewicz began painting a new mural on the wall of our Service center at Berman Subaru of Chicago. After a full week of painting, Ken wrapped up in front of our Halloween party audience late Friday evening. The end result, a thing of beauty!



The personalized sketch features a replica of the Chicago skyline, two Subaru vehicles and an interactive swing to bypass time while waiting for your car. We wanted to bring more art and energy into the building in a way that would let our community and customers…

Subaru Love Promise began last Thursday and Berman Subaru of Chicago couldn’t be prouder to support GiGi’s Playhouse - Chicago! Our promise from now until January 2nd, 2019 is to donate money to GiGi’s for every new Subaru vehicle purchased or leased.

Last Friday, Berman Subaru of Chicago’s Halloween Preview & Pet event took center stage. The many faces who walked through our doors boasted smiles to coincide with their clever costumes. Children, customers, and canines all came out to celebrate!

Upon arrival, guests were treated with complimentary Berman swag bags at the fully decorated showroom. Inside, Subaru vehicles on display were filled with candy for trunk-or-treat and also pet donations on behalf of our Subaru Loves Pets initiative. We even had a pup picture station, and our pets and customers were able to enjoy the photo booth for a picture.


One…

Berman Subaru of Chicago is proud to be a sponsor for Gigi’s Playhouse’s 4th Annual Get Down with Down Syndrome Dance-A-Thon at DePaul College Prep on Saturday September 22nd at 2pm.


GiGi’s Playhouse was created to change the way the world views a Down syndrome diagnosis and send a global message of acceptance for all. Currently, Chicago serves 227 families and is reaching out to an estimated 500 people with Down syndrome…

Check out this Business Insider press release covering the launch of Fair in Chicago as part of a partnership with Berman Auto Group

Fair is a car buying app that launched in 2017. Fair is a new way to drive a car that offers no long-term contracts, and gives customers the freedom to drive the car they want as long as you want and the flexibility to walk away at any time. Use Fair to shop for a car, choose a monthly payment, and every deal comes with different options; roadside assistance, insurance, and all your have to do is…