What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Berman Subaru of Chicago

Subaru BUILDs Opportunity  –  Andy W

Subaru BUILDs Opportunity

Success doesn’t just happen. It comes from hard work, a good plan, and faith in the idea that little things can add up to great accomplishments – whether it’s leaving gang life behind, applying to college, or building a great car. It takes commitment – a quality Mid City Subaru shares with BUILD, which has transformed thousands of young lives with pioneering violence intervention and youth development programs since 1969.Every day, BUILD helps Chicago’s young people put painful experiences behind them and focus on a better tomorrow. Our youth face obstacles and live in struggling neighborhoods, but they learn quickly that their potential is boundless. They never give up -- because BUILD never gives up on them. They take small actions that count, like learning to manage emotions, practicing public speaking, or creating a new work of art. When they stumble, BUILD is there to help.They do the heavy lifting. Mid City Subaru understands that kind of commitment, and has been a generous friend to every BUILDer. We couldn’t do it without you, and are so grateful for your support.


Mid City Subaru remembered the forgotten kids .  –  Jonn B

Mid City Subaru remembered the forgotten kids .

Lydia Home has been providing Hope, Healing and Home to kids in foster care for over 100 years. We have up to 40 kids living here who do not have a family to spend holidays with. Last Christmas our neighbors Mid City Subaru reached out to us and asked how they could help. We had a desperate need for new supplies for our preschool and Mid City came through with all the supplies we wished for and then some. But they did not stop there; Mid City set up a winter wonderland at the dealership and invited our kids to participate. To top it all off, the dealership donated Christmas presents for all 40 Kids that live at Lydia Home. We are incredibly grateful for Mid City's generosity towards our kids and being great neighbors


Mid City Subaru BUILDs Community!  –  Adam A

Mid City Subaru BUILDs Community!

Mid City Subaru has teamed up with BUILD, Inc. a youth service non-profit organization that works to reduce violence and save youth lives in some of Chicago's toughest communities, to provide $15,000 to support their youth programs. We appreciate Subaru's belief in the principle of Kaizen - big results come from many small changes accumulated over time. BUILD’s programs are designed to meet both the immediate problem of preventing at-risk youth from joining gangs as well as working with gang-involved youth to develop alternatives to this destructive lifestyle. Every small change a young person makes over time puts them on the path to realize their educational and career potential and contribute to the stability, safety and well being of our communities. Kaizen. Thank you Subaru for helping us build a safer Chicago for some of the most vulnerable children and youth!