Chicago got a little greener recently thanks to a wonderful initiative from Berman Subaru! Partnering with the esteemed Arbor Day Foundation, they brought a breath of fresh air – quite literally – to our beloved city by giving away 100 FREE trees, all native to the Chicago region. This inspiring act of environmental stewardship and community enrichment was a resounding success!
Residents had the opportunity to choose between a River Birch, Swamp White Oak, Baldcypress or the Black Tupelo to add their yards or neighborhoods. These aren't just any trees; they’re species carefully selected to thrive in our local climate and soil, providing vital benefits to our ecosystem. From supporting native wildlife and improving air quality to enhancing the beauty of our urban landscape, these trees are a gift that will continue to give for years to come.
Why Native Trees Mattered for Chicago:
Our region boasts a unique and diverse natural heritage, and native trees played a crucial role in maintaining this delicate balance. They are perfectly adapted to our weather patterns, require less water and maintenance once established, and provide essential food and shelter for local birds, insects, and other wildlife. By planting these native trees, Berman Subaru helped to:
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Boost Biodiversity: Native trees support a wider range of local species compared to non-native varieties.
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Improve Air and Water Quality: Trees act as natural filters, absorbing pollutants and helping to clean our air and water.
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Reduce Stormwater Runoff: Their root systems help to absorb rainwater, reducing flooding and erosion.
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Enhance Our Urban Forest: More trees mean more shade, cooler temperatures in the summer, and a more beautiful and enjoyable environment for everyone
Berman Subaru: Driving Towards a Greener Future Through Subaru Loves the Earth:
This wonderful initiative from Berman Subaru was a shining example of their dedication to more than just providing excellent vehicles. It was a tangible demonstration of the Subaru Loves the Earth commitment, a company-wide effort focused on sustainability and making a positive impact on the environment. By partnering with the Arbor Day Foundation, a renowned organization with decades of experience in tree planting and conservation, Berman Subaru ensured that these trees would have a lasting positive impact right here in our community.
How Chicago Got Their Free Trees:
We hosted a special giveaway event on April 26, 2025 right here in our showroom. It was a fantastic opportunity for Chicago residents to not only receive a beautiful native tree to plant but also to learn more about the importance of urban forestry and how they could contribute to a greener Chicago, all thanks to the Subaru Loves the Earth vision.
Chicagoans embraced this incredible opportunity to add a touch of nature to their lives and contribute to a more sustainable city, courtesy of Berman Subaru and the Arbor Day Foundation, all under the umbrella of Subaru Loves the Earth. Many residents came in, learned more, and took home their very own piece of Chicago's natural heritage! It was a collective effort to make our city even greener, one tree at a time, with the support of Subaru Loves the Earth.
The event was a success, and the 100 native trees are now finding their roots in our community, promising a greener future for Chicago.
